People who choose to fly BA do so because of their close affiliation to the brand and their preference for a high level of service. Often frequent flyers who travel for both business and pleasure, they are affluent and influential.
In 2016 BA flew almost 46 million customers to more than 180 destinations in 90 countries. We are able to offer unique access to this sought-after audience and offer well-informed segmentation.
Customer traffic: breakdown by territory
Download our audience breakdown by channel: