Heathrow Terminal 5 opened on 27th March 2008 and is exclusive to British Airways customers.
Within T5 is the world’s largest and most luxurious airline lounge complex, with an estimated 470,000 premium BA customers passing through each month.
BA Media has the T5 ‘Galleries’ lounges as flagship locations for ambient advertising.
We offer a number of innovative advertising opportunities ensuring maximum stand-out within an uncluttered environment for messages.
As well as the ability to create “off portfolio” campaigns in T5, advertising opportunities are also available in 30 other lounges globally. Rates are available upon request.
The average dwell time in a BA Executive Lounge is 52 minutes.
93% of lounge users are in a positive frame of mind - hence they will be receptive to advertising messages.
The Lounge environment is associated with premium, business and luxury.
Recall of ad/promotional formats, both in-flight and in lounges is massive (approx 9 out of ten respondents recall seeing at least one).
Source: QMedia Ambient Research 2007
All lounge campaigns must include multimedia elements.