TV & Audio
Each and every longhaul BA customer has ‘touch screen’ control to choose from more than 200 movies, TV shows audio options and interactive games.
Bespoke, innovative advertising solutions including banners, spots and content provision are available.
We aim to allow flexibility of options to our advertisers to ensure each BATV advertising campaign achieves maximum stand-out and recall.
The average longhaul flight time is 9 hours, providing a rare period of attention amongst an audience that does not consume large volumes of traditional TV media.
Ad recall figure for TV ads in July 2007 was 56%
Microsoft ad recall figures from TV advertising were 63% in July 07
86% of inflight passengers are in a positive frame of mind, hence they will be receptive to advertising messages.
75% of passengers who took part in a survey recalled at least one brand that used inflight TV
69% of passengers watch TV
Source: QMedia Ambient Research 2007
