High Life

BA magazines Our readers are typically time poor and cash rich so have little time to consume media day-to-day - BA Media captures them at a time when their attention is guaranteed.

High Life is the highest circulation holiday and travel magazine*, as well as being the top press title on the NRS survey for average income of chief income earner** - two of the many essential benefits for our advertisers.
(*source UK/ROI ABC Jul - Dec 07) (**source NRS Jan - Dec 07)

High Life’s advertising base spans many different categories, from top-end hotels, through fashion brands to luxury goods, all being seen by a powerful and influential set of travellers.

Frequency	Monthly
Distribution	All seats worldwide
Editorial/advertising split	60/40
Circulation	200,298 (ABC Jul - Dec 07)
Potential Audience	3.4 Million (BA)
European Readership	711,000 (EMS 2007)
UK Readership	300,000 (NRS Jan 07 – Dec 07)
Survey inclusion	Premier TGI, NRS, BBS, ABC, EMS

Editorial Awards

Kerry Smith, Highly Commended, BSME New Editor of the Year, 2007
Claire Wrathall, APA Journalist of the Year, 2007

British Reader Profile

92% of High Life readers are ABC1
50% earn more than £36,800 a year
Average age of 44, younger than the national average
31% own their home outright

(NRS Jan - Dec 2007)