First Life

First Life readers are high-earning, well-heeled consumers who are prepared to invest more for a luxury lifestyle and all that comes with it, such as yachts, jewellery and watches as well as property and holidays.

As a result, First Life has a loyal advertising base of clients who want access to this hard-to-reach audience with their phenomenal spending power.

From an editorial point of view, while First Life readers deserve to be pampered, they also want to experience the very best that money can buy.

The editorial content reflects this, offering the final word in luxury and decadence around the globe. The magazine’s design is very clean and functional, reflecting the reader’s need for a straight-to-the-point, inspiring publication. With its high-end advertising, editorial and design, First Life showcases the luxury lifestyle of BA’s elite audience.