At home

New online portfolio

Whether at home, in the office, on the move or at the airport, BA Media can now offer advertisers the ability to target an elusive niche audience online. Two innovative, sophisticated, inspirational travel websites are now available offering very different environments for prospective advertising clients.

These two new websites offer advertisers the opportunity to reach valuable affluent influential leisure and business travellers anytime, not just while they are travelling.

A hybrid travel and entertainment site aimed at our affluent, difficult-to-target, readers brought to you by
the same High Life team that produces the long-established magazine.

An exciting new community powered site offering valuable recommendations to travellers, inhabitants and fans of New York and London.

These sites are the only online opportunities currently available to advertise to the British Airways customer base, as well as other affluent travellers.

Download Rate Card Metrotwin and BA Highlife Websites

Fulfilment Packs

direct mail

Inserts within fulfilment packs are the only opportunity that delivers a client's message directly into the customer’s home.

These packs contain specific membership details, Executive Club, information and the membership card. An essential read for the Executive Club member.

Fulfilment pack inserts are a highly-efficient method to communicate BA partnership marketing messages to the most relevant audience possible.

There are a total of 1,687,588 members in UK+I and 51,827 in the rest of Europe.

UK and Ireland

Blue members 1,550,000
Silver members 105,000
Gold members 41,000

Europe

Blue members 30,000
Silver members 13,000
Gold members 9,000

Fulfilment Pack Rates

United Kingdom & Ireland £5,901
UK & Ireland + Europe £7,201

Insert specifications available on request