Onboard Ambient

All our onboard ambient media is placed strategically to maximise interaction from customers, delivering high levels of recall and retention providing the highest-possible level of top of mind recall.

Media vehicles also have take away ability, meaning advertising messages can be absorbed over and over again.

85% of longhaul respondents recalled some kind of ad/promotional format in-flight. This was higher amongst business class and high frequency travellers. (Source: QMedia Ambient Research 2007)

86% of BA in-flight customers are in a positive frame of mind; hence they will be receptive to advertising messages. (Source: QMedia Ambient Research 2007)